Marcegaglia Buildtech – Cantieristica edile

Brand positioning for steel construction sites

To support Marcegaglia Buildtech in the brand positioning of a specific product such as the construction industry, we have defined a functional communication strategy, supported by an in-depth study of competitors by monitoring data and market.

We designed and produced publishing materials and georeferenced communication tools. The drafting of multilingual content with an emphasis on SEO, SEA and SEM strategies for the different channels was fundamental to building international communication and lead generation.

In defining the foundations of digital marketing, we produced all the necessary tools to ensure a coordinated brand image, consistent with that of the Marcegaglia group as well as highlighting its essential expertise and reliability at an international level.