Marcegaglia Steel

Marcegaglia Steel is the holding company that represents the core business of the homonymous group and is organised into three different operating companies: Marcegaglia Carbon Steel, Marcegaglia Specialties and Marcegaglia Plates.

These companies share the Marcegaglia values and focus on processing different products for different application sectors.

With these assumptions, we carried out diversified corporate and branding strategies, developing visual and graphic design consistent with the Marcegaglia brand image. On a daily basis, we support the different group companies in their online and offline communication strategies with the drafting of dedicated content and the development of digital tools. We take care of the planning and development of Marcegaglia Steel communication strategies so that the selected target – international B2B – can understand the group vision, which is as solid and cohesive as steel.