Rebranding for the landmark of Italian horseracing
The Snai Milan Hippodrome is a reality that includes the Snai San Siro Hippodrome and the Snai La Maura Hippodrome. San Siro, built in 1920, is one of the most prestigious hippodrome stages at international level and is the only facility in the world to have been declared a “monument of national interest”. We designed a rebranding operation for the Snai San Siro Hippodrome to mark the relaunch of the facility, starting with a new logo followed by an articulated coordinated image. We then took care of the communication of several racing seasons with ADV campaigns and communication tools for the most important competitions, such as the Federico Tesio Grand Prix and the Jockey Club Grand Prix.
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