The organisation of an event within an event requires specific communication strategies.

The workshop programme becomes the central theme of the stand in terms of communication before (workshop news, invitation campaign, pre-registration), during (real-time updates and news, on-site registration) and after the exhibition (news generation, audio and video content dissemination).

The specific visual identity of the workshops is also supported and conveyed by a dedicated online area.

The invitation campaign includes several steps: the definition of the programme, the launch of the dedicated online area, an invitation email, recall activities, updates on the programme, a publication of the meeting content and a thank-you email.

For a stronger relationship with the guests, the content of the workshops, which is adjusted to the specific interest of a geographical area, can be heard in the language thanks to simultaneous interpreting.

Download our event-by-event presentation!