The trade fair event becomes a successful opportunity for the launch of a new product

At MADE Expo 2021 we supported Marcegaglia, a leading player in the steel industry, in the launch of “”Marcegaglia Digital Print””, the innovative digital printing technology on steel coils.

 

We took care of creating an ad hoc communication through the creation of a landing page, a downloadable page and a dedicated newsletter campaign.

In addition to designing the Marcegaglia stand at MADE Expo, with an evocative presence of new technology, we involved the promotion and communication channels of the trade fair organization.

 

To support the launch, we created an “”event within an event””, thanks to which the innovation was illustrated by the Marcegaglia managers during a talk show @Architrends, moderated by the design journalist Giorgio Tartaro, organized during the MADE Expo days .

 

The Marcegaglia Digital Print project was awarded the MADE Awards 2021 in the Digital Technology category: an award created with the aim of promoting knowledge and excellence of the best products, processes and services offered by exhibitors attending the fair.

 

This success has become a further opportunity for communication through press office and digital PR activities, as a virtuous support for the fair activities already carried out.