Società della Musica

With a view to repositioning the cultural calendar of the city of Mantua, bringing people closer to classical chamber music and increasing brand awareness, we designed and built a new performance format for the Mantua Music Society entitled I Lunedì della Musica (Music Mondays). This new way of enjoying music introduces a cultural moment on a day of the week that tends to lack in events. By hosting a series of concerts, we have involved a varied public, bringing classical music to non-target audiences and enhancing the city’s historical sites. We devised and implemented the graphic design and logo for the music festival and then built an effective communication strategy with different formats of communication tools.  The format has been very well received, becoming an iconic event that fills the city with the best chamber music every year. A cross-sectoral approach and a great affinity with the world of culture make us the ideal partner to support institutions in B2C communication.