Nooter Eriksen

Nooter Eriksen is an American company operating in the thermal engineering sector. When the company opened its operational headquarters in Italy, it had to define an effective communication strategy that would allow the company to be recognised on the local market.  After an in-depth study of the competitors and the market, we performed a structured corporate and branding strategies, developing visuals and graphic design consistent with the history and mission of the brand to produce a complete package of corporate literature. Brand positioning was translated into an appropriate combination of communication tools, supported by a high-performance digital strategy to create brand awareness and lead generation, including the use of email and social media markers. We supported the brand in its participation in international trade fairs and events by designing and producing stands, corporate videos and digital presentations for communication on various levels.