Content development and management for sustainable sanitation technology
The technology patented by De Nora NEXT can easily be used in various sectors, from the agri-food industry, with particular attention to fruit and vegetables, to the livestock industry, healthcare, cosmetics and industrial sanitation in general. In order to communicate the value of this technology, we created all the communication tools needed to visualise and disseminate the project. Starting from an in-depth study of the reference markets, we structured the communication with diversified publishing tools, producing multilingual content which was SEO indexed for global distribution. We outlined a strategy for digital communication to complement offline communication, creating content for the website and consistent documentation to be used on different channels. The entire package of textual content was tailored for different targets. Explanatory video tutorials were also produced to show best practices for use in the various areas of application.
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