ASTER e World Food Forum

For the World Food Forum, we created a platform for research and discussion on important topics such as food, sustainability and future food resources. The aim of the digital structure was to be a reference point for professionals, companies and businesses in the food sector, which was easy to find thanks to SEO optimisation.
To make the platform user-friendly and provide a pleasant user experience, a functional web design was created. The communication of the project required careful content development and the creation of a media plan for the ADV campaigns.
In addition, we consolidated media relations and PR areas and developed an all-round digital strategy, including lead generation, search engine marketing, social media marketing and email marketing.
By structuring an effective corporate and brand identity, we consolidated brand awareness, creating a community that is still active today for a project born prior to the 2015 Expo.