For Area2015, we developed a comprehensive corporate and branding activity, defining a brand identity and brand positioning, supported by appropriate communication tools. The next step was to structure an effective content and social media plan in order to convey the brand’s usefulness and objectives, with the creation of the website as an informative space. For the website, we took care of the art direction and created the content with an emphasis on SEO. We implemented traditional communication with digital marketing, through the use of email marketing to consolidate brand awareness. In order to create a loyal community, we organised events and conferences, producing brochures, leaflets and supporting videos. A branding operation performed with the aim of accompanying companies towards the 2015 Expo, getting to know and share the core values of the event and adhering to the project in a more conscious way.